Big Mac Icon
Everyone knows and loves the Big Mac. It was referenced in pop culture long before Beiber Fever was a thing and it even has its
own theme song. We wanted to celebrate its celebrity status in a unique way, so we created the Big Mac Party. We invited users to
attend and exclusive Big Mac-themed digital party through Facebook Connect. The site utilized users' profile information and photos
to create a customized, interactive experience.

Creativity Online Article


Site Experience Video


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Mobile
Mobile ads teased the experience by illustrating how people could pose with the Big Mac in fun and creative ways.
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